Emergency Alerts campaign – Road users round table


Dear Colleague,

Please find here Emergency Alerts_Road User Stakeholders_200521 (002) the slide set for the new Emergency Alerts System. The system is being tested in East Sussex tomorrow (25 May), with a further test in Reading planned on the 15th June, and finally a nationwide test is planned for the end of June/early July. Please feel free to share with family, friends, pupils etc to make them aware of the initiative.

Included in the presentation is an overview of the Emergency Alerts system being introduced along with information pertaining to the two tests planned for East Suffolk and Reading.

The presentation also introduces the campaign assets which have been developed to drive awareness of the East Suffolk test on 25 May. Likewise looking ahead to Reading and the nationwide test.

As you will see the assets available include:

  • Social assets and supporting copy (animated and still)
  • Digital screen artwork
  • Digital banners (MPU, leaderboard, skyscraper, email signature)
  • Long/short copy​
  • Key messages ​
  • Briefing sheet​
  • A4 posters (digital and easy print – TBC)​

The document contains individual download links for each asset, or alternatively you can download the full suite here


Yours sincerely


Peter Harvey
National Chair


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