NRSC 2025: Is there a role for AI in casualty reduction?

Experts in the field of Artificial Intelligence (AI) will deliver presentations at the 2025 National Road Safety Conference exploring how the technology can be deployed to enhance road safety.

National Road Safety Conference (NRSC) is Road Safety GB’s flagship event. For the past two years, it has attracted almost 400 attendees and has sold out.

NRSC 2025 is being held at Wyboston Lakes Resort, located adjacent to the A1 between Cambridge and Milton Keynes. It is being hosted by Road Safety GB Eastern Region and is co-sponsored by National Highways, Jenoptik and Westcotec.

For NRSC 2025, more than 280 people have already registered to attend, and the conference committee received around 100 submissions from people wanting to speak at conference. In addition, 20 organisations have already signed up to exhibit at the event.

• Click here for prices and/or to register to attend.
• Click here for prices and/or to book to exhibit at the event

The AI session comprises the following presentations:

Practical Applications of AI in Road Safety
Richard Owen, CEO and/or Nathan Harpham, Principal Consultant, Agilysis
AI is heralded as the next big thing in road safety but what is achievable, useful. or even practical? This session will help demystify what AI really means, what AI technologies are already in use, and how road authorities can deliver safety outcomes based on these emerging technologies.

How can AI help in casualty reduction?
Steve Hill, Director UK Sales and Strategy, Hazen.ai
AI is now an increasing part of our life, and we are seeing examples of it being adopted in areas such as detecting drivers who are using a mobile phone or not wearing a seatbelt and measuring speed, but what else can it be used for, and what are the challenges it presents to those using the data?

Applications of Big Data and AI to Enhance Safety Evaluation on Rural Corridors – a Case Study
Alex Walton, Innovation Director, Arcadis
The Fosse Way, a high-injury corridor in Warwickshire, posed significant road safety challenges, with collisions spread across the network with no clear trends or patterns. Rising casualties, coupled with sparse collision data, limited Warwickshire County Council’s (WCC) ability to prioritise safety interventions effectively. To address this, Arcadis and Michelin collaborated with WCC to develop a pioneering, data-driven solution for safety evaluation and targeted mitigations. Central to this effort was a dynamic online decision-support tool powered by telematics, mobile phone data, and AI.

For more information about NRSC 2025 contact either Sally Bartrum (delegate registration) or Nick Rawlings (agenda, exhibition and sponsorship). Both are available on 01379 650112.