Updated Think Campaign

THINK! drink drive campaign launch – summer 2025

We are distributing the following information on behalf of the THINK! team.

Today, THINK! relaunches its Drink a little, risk a Lot campaign to remind young drivers that even a small amount of alcohol before driving can have serious consequences. Following strong results from the winter 2024 campaign, and to align with a summer peak in drink-driving KSIs and national Police enforcement activity, the campaign returns with updated creative and new assets including messaging on enforcement and targeting festivalgoers.   

Thank you for your support in amplifying the campaign message so far. All assets are now available to download, and we’d love your continued support in sharing them across your channels. 

Running from 24 July to 18 September, the campaign targets 17 – 24-year-old men, who are over-represented in drink drive casualties. It continues to challenge perceptions around personal limits by raising awareness that even a little alcohol before driving can risk your licence, your freedom – or even lives. 

Paid media will run across social platforms, online video, radio, digital audio, and out-of-home placements and via influencers on TikTok. 

This year, we’re also supporting Police enforcement activity with tailored assets, which both the NPCC and THINK! can share organically via social channels. 

To reach audiences in contextually relevant moments, we’ll geo-target those likely to travel to key festivals such as Boomtown, Creamfields, and Reading & Leeds. We’ll also deliver tailored messaging to 18-year-olds in the lead-up to A- Level results day. 

If you’d like to request bespoke materials or explore opportunities to collaborate, we’d love to hear from you. 

Thanks again for your continued support.