Road Safety GB: New THINK! speed campaign – stakeholder toolkit

THINK! ‘Is pushing it worth it?’ campaign – stakeholder toolkit

We are cascading this information on behalf of the THINK! campaign team.

The new THINK! Speeding campaign is now live!

The campaign asks young drivers ‘is pushing it worth it?’, encouraging them to reflect on their own driving and to reappraise the consequences of what they currently perceive to be safe speeds.

It will run across video on demand, digital audio, online video and social media until the end of March. All assets signpost to Is pushing your speed worth it? – THINK!, where young drivers can find more information on speeding and rural roads.  

Please click the following link to download the stakeholder toolkit (via a WeTransfer link).